A tech-forward, human-first insights partner, built for modern-day insights teams.
The Known Collective is a group of insights specialists and technology experts that have come together to facilitate deeper human connections in an increasingly digital world.
Our mission is to leverage technology in the right ways to get you closer to those most important to you – whether it be your current customers, your prospective audience, even your insights team and industry peers.
We do this in three ways
Known Guide
We educate you on advancements in emerging technology and equip you with the products to implement.
Known Products
We build custom technology that gives you a deeper and more dynamic understanding of your audience.
Known Network
We are creating a collective of insights leaders to provide a forum to know and be known.
A note from our founder
To help you know and be known by those most important to you.
Kyser Thompson, Founder
Over the past few months, I’ve spoken to over two dozen insights leaders at big brands about the effect of technology on their teams and our industry, and I’ve consistently heard things like …
Technology is advancing faster than I can keep up.
I feel like there’s very little we can do right now because of data privacy concerns.
Do I really need to jump in on AI or should we take a wait-and-see approach?
I get three emails a day with a pitch for a new “AI-powered” research tool.
I feel like my team and I need to be AI-skilled, or at a minimum, AI-informed.
Are we moving too far away from connecting with real humans?
What can we do/learn while we wait for corporate to figure out our AI policies?
It’s tough to apply the learnings we got from this new tool we tried out.
I know we need to get better and faster at delivering richer insights that affect our business, but I don’t have time to get us there.
There’s clearly a need to bridge the gap between advancements in technology and meaningful (and actionable) insights. It’s why I started The Known Collective. As a group of insights and tech professionals who know people and know technology, we’ve made it our mission to remove the pressures of things like AI by providing the means to understand it, use it, and ultimately leverage it to do your job more effectively and efficiently.
We are here to help you answer these questions and navigate these issues, to guide you in using technology in the right ways, and to get you to the heart of those you want to know most – because it’s the heart of what you do.
Ready to get going? Reach out any time!
